Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that reimagines traditional Hanbang ingredients through a modern lens to promote healthy, glowing skin. We draw inspiration from the timeless wisdom of the Joseon Dynasty and the minimalist beauty standards found in the 'Gyuhap Chongseo' encyclopedia. Our formulations blend nutrient-rich herbal extracts like ginseng and rice with effective active ingredients for a balanced skincare experience.